What to expect in the MINISO Group Holding Ltd interview process

Based on publicly available sources, MINISO Group Holding Ltd. operates as a global lifestyle brand and low-cost retailer headquartered in Guangzhou, China. Founded in 2013, the company manages a broad retail footprint spanning home decor, small electronics, cosmetics, snacks, and collectible toys through brands like MINISO and TOP TOY.

Workforce intelligence data shows that MINISO's global headcount has experienced notable growth. Total employee counts rose from approximately 3,511 to 3,648 employees in the early 2020s, scaling upward to roughly 7,003 by the end of 2024 and reaching approximately 8,313 to 8,329 employees entering 2025 and 2026. This expansion aligns with active recruitment efforts; the company posted an 18.2% increase in job openings in 2026 compared to the previous year.

Employee review and sentiment metrics across public platforms show a moderate rating of 3.7 out of 5 stars, based on nearly 190 reviews. Additionally, corporate sustainability and governance metrics indicate a UN SDG ESG Transparency Score of 5.8 out of 10, with governance scoring highest at 6.7, followed by environmental at 5.7 and social at 5.0.